On 18/01/2025, an insightful expert lecture was organized at Navotthan Startup Foundation, REC Kannauj focusing on the topic “From Problems to Profits: Turning Social Challenges into Startup Opportunities”. This session was designed to inspire students and budding entrepreneurs to identify pressing societal challenges and convert them into viable business ventures. The lecture was delivered by the esteemed Professor Geetam Singh Tomar, Director of Rajkiya Engineering College, Sonbhadra, who graced the event as the keynote speaker. Professor Geetam Singh Tomar began his lecture by sharing his extensive experience in academia and innovation. He illustrated how some of the most successful startups globally have emerged from efforts to solve critical social challenges. With compelling examples and case studies, he elaborated on how identifying gaps in existing systems and services can lead to groundbreaking business ideas. Professor Tomar discussed methods to identify real-world problems, particularly those affecting underserved communities. He emphasized fostering creativity and leveraging technology to develop unique solutions. The lecture concluded with a vote of thanks delivered by Mrs. Kiran Kumari, Incubation Manager who expressed gratitude to Professor Geetam Singh Tomar for sharing his expertise. The session ended on a high note, with attendees appreciating the invaluable insights and actionable takeaways.